The Red Project

red

 Red

The Red Project allows student to pick the subject matter for the project with the only obligation being to shoot high quality photographs that showcase the color red.   The image can be altered to isolate the red in the picture, but it is not acceptable to artificially add red to the image.  Each student will turn in a minimum of 25 unedited pictures and 5 final images. 

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Red is a very emotionally intense color. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. Red is used to indicate courage. It is a color found in many national flags.

Red brings text and images to the foreground. It is used as an accent color to stimulate people to make quick decisions; it is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites.  Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

 

source: http://www.color-wheel-pro.com/color-meaning.html

 The color red is one of three primary colors and is thought to be the color to provoke the most response among humans. Red is considered a warm color along with orange and yellow. This intense color is also known to induce emotions from passion to violence. Experiments have shown that rooms painted red will encourage workers to work faster. Along with the faster work came more mistakes, making red not the best option for wall paint in a work environment. Red used on walls has been found to be a great benefit in restaurants, causing an increase in appetite.

Red is a symbol of high energy and aggression. It is often used in warning or danger signs. This is because the color red stands out against backgrounds of white or black. Many traffic signs use the color red because it is the most visible color in daylight. Red and its many shades of color are also used as a symbol of love. Hot reds to pale pinks can be found in many romantic greeting cards and are used in the symbol of the heart.

Red has been found to have such a huge impact on people, it can even cause the heart to beat faster. A study has shown that when two sports teams are equally matched, the team dressed in red is more likely to win. Since red seems to bring up confrontation, it is best not to wear red when in negotiations at your place of employment. The color red is often used to draw attention making items appear stronger, brighter and heavier.

To make any color stand out, surround it with the color’s complement.  In this case, green is red’s complement but any color that is closely opposite, (green, blue, purple) will work.

 

Branding – why red & yellow is used by the fast food industry

Color of power

 

 

 

 

 

Student work from 2015-2016

Student work from 2013-2014

 

 

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